"There’s a new study out on the jazz audience. And for once, it actually contains some pertinent information about younger jazz concertgoers — the demographic much bandied-about the last time there was significant data about live jazz crowds, and the one necessarily responsible for the future proliferation of jazz performances.
In 2009, the Jazz Arts Group of Columbus, Ohio received a $200,000 grant to study the changing jazz audience. It calls its ongoing effort the Jazz Audience Initiative.
The core of the study is a random survey of jazz ticket buyers distributed through six large jazz presenters and 13 university-based jazz presenters, accounting for 19 cities throughout the U.S. This is significant: It means audiences surveyed were largely attending concerts put on by big arts institutions (Jazz at Lincoln Center, SFJazz, Monterey Jazz Festival, etc.) rather than small-to-medium-sized venues, or other relatively off-the-grid jazz shows. That also means there was only data from the most conspicuous of New York venues, and no representation from the large jazz community in Southern California. You can read an executive summary of the survey (opens a PDF).”
Truly fun read.Posted 2 years ago with 4 notes